While she declined to reveal a first-year sales projection, she said: “It’s aggressive. ![]() She plans a comprehensive advertising campaign in September, using train cars, newspapers and digital. The company isn’t interested in wholesaling the line, but has forged two partnerships with Stitch Fix, the online subscription business, and Dia & Co., an online plus-size subscription business. “We want the message from landing to un-boxing to be consistent,” she said.Īhmed noted that her other business, DL 1961, is a high price point and more trend-focused than Warp + Weft. She expects the men’s and women’s businesses to be equal in size.Īhmed said the site will have a customer service team and expects many of the questions to be answered on the site. Styles include distressed, ripped, black, white, dark denim, light denim, shorts and overalls. Men’s has four fits: Skinny, slim, tailored and straight. The JKF (skinny) and PDX (bootcut), for example, come in plus sizes and the JFK comes in petite. ikat in which weft and warp are tie-dyed before the weaving process is done. Waft + Weft jeans come in five core fits: Skinny, cropped boot, high-rise straight, regular boot and high-rise skinny. Jumpsuits, Rompers & Overalls Jumpsuits Overalls Rompers Jeans Fashion. The Pakistani mill has integrated sustainable practices such as solar panel energy and cutting-edge water filtration and purification to reduce the facility’s impact on the environment. The company’s cotton and Lycra comes from the U.S., and dyes are sourced from Europe. Therefore she wanted to make jeans that would fit everyone. are size 14 or above, but the majority of designs are made in sizes 2 to 8. ![]() Jeans are $89 and $98 and shorts are $64.Īhmed pointed out that 67 percent of women in the U.S. Kennedy Airport), CDG (Charles de Gaulle Airport), PDX (Portland International Airport) and MXP (Malpensa Milan Airport). ![]() The jeans are named after airports such as JFK (John F. Each of the jeans, whether they are lightweight, medium-weight or heavy-weight, have a four-way stretch. Warp + Weft jeans are manufactured in Pakistan at a family-owned eco-friendly mill, which makes DL 1961 too.
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